another advert that really inspired me is one that has stuck in my head for years it was madeĀ in 2006. It is the Citeron C4 advert in which the car transforms to a robot and starts dancing. I just found that it was really effective as it used a song popular at the time of realise and weather you saw the advert of heard the song, you instantly remembered the image of the dancing robot. That’s one thing I love about adverts they can have such a big impact on people if they are done well and are more than simply selling a product.
The advert was created using Marty Kudelka who was Justin Timberlake’s choreographer at the time in a Mo – cap suit to perform the dance. Which he did over 30 times to get it perfect. The entire scenery was re created digitally using Apple Shake by Neil Blomkamp director of District 9 and his team. Although I only looked into the making of it years later when I started studying animation it still inspired me because it stayed in my head.